Managing Your Web Presence: Strategic Digital Platform Fundamentals

COM585, Managing Your Web Presence: Strategic Digital Platform Fundamentals, meets six Wednesday evenings, 6-10 pm, in CMU302 and two Sundays, 9 am -4.30 pm.

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
– Steve Jobs, Fortune magazine 2000, quoted in The Guardian

• Wed 26 September : Course Overview/The Challenge of Design
• Wed 3 October : Course Overview/The Challenge of Design : Web Site Genres
• Wed 10 October : Google+ Hangout for Q/A – 6 pm – 7 pm
• Sun 14 October  (9-4.30) –  Workshop
  First Tech Assignment Due 17 October 18 October
• Wed 17 October : Google+ Hangout for Q/A – 5.30pm – 6.15ish pm
• Wed 23 October : Google+ Hangout for Q/A – 7 pm – 8 pm
• Wed 31 October : Design and Competitive Analysis 
  
• Wed 7 November : Google+ Hangout for Q/A – 7 pm – 8 pm : I need your gmail addresses!!
• Wed 14 November : Personas and Audience Analysis
  
• Sun 18 November (9-4.30) – Workshop
  Second Tech Assignment Due 14 November 21 November
• Wed 28 November : Information Architecture: Site Maps, Wireframes and Storyboards
• Wed 5 December : Making Your Web Site “Social”
• Wed 12 December – Finals Week : projects due and presentations (short class)