National Parks Service

Site Name and Description: NPS (National Park Service) provides information, news, and events for the public related to National Parks throughout the country.  The site also provides ways for people to get involved with or donate to the park service.

As stated in the NPS overview, which is available through the website, the mission of the NPS “is to conserve the scenery and the natural and historic objects and the wild life therein and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future genera- tions.”


Type: Government

NPS homepage

Design Overview: The colors are used to reinforce the corporate identity of the NPS, and can even be found used in headquarters and centers in parks around the country.  They understand their audience and recognize that the audience will want to search the website or go to a certain area, as evidenced by the very visible search box and drop down menu on the right side bar.

Audience: The audience of the NPS are outdoor enthusiasts, families, and those in education.

Business/Site Goals: To build knowledge about the parks service, encourage conservation, and bring awareness of issues.

From NPS "About Us" page

Social media integration: Social media information for NPS is found on their “about us” page in the left sidebar.

From NPS "About Us" page

Technologies used: The site uses Javascript, CSS, and DHTML code.  It does not contain a blog.

Team members:
Cherilyn and Elizabeth


Trackbacks / Pingbacks

  1. Session 5 : Personas and Audience Analysis « COM585 - 9 November 2011

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