Site Name and Description:
Etsy connects crafts people with potential buyers. Originally intended to be a marketplace for hand-made goods, Etsy has grown to include a more varied set of merchants: small-scale crafts people (lower volume/home operation), larger scale (may also sell goods in retail shops) and purveyors of vintage goods.
Mission: “To enable people to make a living making things, and to reconnect makers with buyers.”
The design has a hip, youthful, feminine vibe; the homepage is clean, with links to different categories and shops. The design allows easy filtering by three category types (handmade, vintage, supplies) and scanning by product category (accessories through woodworking). There is a search box.
The audience appears to be artsy women in their late 20s to early 40s.
Generate revenue through listing fees and sales commissions.
Helen and Kathy
- An eBay for the Arts&Crafts set
- Big Money, Recession and Etsy’s $27 million
- Review of Etsy
- Techcrunch Tear Down: Etsy’s business model