Session 4 : Personas and Audience Analysis
- Geek Speak
- Reading/Persona/Audience Discussion
- Sunday workshop (need your wanna-learn questions)
- Student project URLs (Workshop 1 – still missing links, please add) – I need to know if these are going to change for Workship 2
- Correction on reading assignment for the weekend workshop
- WP profiles – never let WP show your username as your byline – please edit yours now. At a minimum, have it show the first name we know you as in the class
- Last Wednesday assignment:
When you’re scanning headlines, what are the characteristics of a good one – one that makes you click and makes you happy that you clicked?
Re-write headlines thinking about SEO and your classmates — all posts need a category — themes are logically “design” and plugins are logically “tools and tech”
Posts will be aggregated here -> Themes to consider :: Plugins to consider
- Points in Catalyst Gradebook
- Recap: what makes for a good scenario?
- Mental models – how can we get inside the minds of our customers?
- Understanding the context of experience (Lynda.com)
- Usability 101 (Lynda.com)
- Examples of portfolio sites : Colin Lewis, JenGermann Design, KK Media, LucLatulippe
Personas, like all powerful tools, can be grasped in an instant but can take months or years to master. – Alan Cooper
Examples of persona presentations (1) – guide for developing personas
Examples of persona presentations (2) – template
Examples of persona presentations (3) – persona type (First time user)
Assignment 1: In your working pairs, look at the nonprofit sites. Pick one.
- Develop a more detailed set of personas (at least three) than you did in our last session.
- Pick a task that fits one of the personas and write a scenario.
- Then test the task — capture clicks, backtracks, etc.
- Post details of this exercise on here as a comment. Remember to “sign” with the names of your team. If your partner isn’t here tonight, find a twosome to join.
Assignment 2 : Solo, review the reading on competitive analysis. Think about the site you are building for this class. Then in pairs (next door neighbor works for this), begin discussing:
- What are the criteria you are going to use to “judge” effectiveness of your design? Aesthetics? Functionality?
- Who are possible audiences (name three – with some detail)?
- Find at least possible three competitive sites; explain why they are competitors. What are design or content ideas you want to borrow? Avoid?
Post this initial analytical document to the course blog before we get together on Sunday Nov 18. This is a post, not a page; category is “assignments.”
Web Site Genre Analysis – due 21 Web at 6 pm
Reading Assignments Before Our Workshop On Sunday 18 November
- Read Using WordPress, Chapters 6, 7, 11, 12, 13
- Read Beginning Web Programming, Chapters 4, 9, 12
- 11 best design practices for nonprofits
Reading Assignments Before Our Class On Wednesday 28 November
- Complete Designing The Obvious
- Information Architecture
- Enterprise IA Methodologies
- The ABCs of the BBC: A Case Study and Checklist