Site name and description: Hornall Anderson. “Hornall Anderson specializes in the design and execution of customer experiences that bring meaning to brands and consumers. We use a 360-degree design approach to create branded experiences from print, to digital and packaged goods, environments, virtual worlds and beyond. You can see the impact of our work in iconic places like Madison Square Garden, Chicago’s Willis Tower and the Empire State Building, and with Fortune 500 brands like Starbucks, Pepsi-Co. and Microsoft. Hornall Anderson is a part of Omnicom Group Inc. (NYSE: OMC).”
Specialties Brand strategy, branded / interactive environments, packaging design, graphic design, interactive / digital, website design
Site URL: http://www.hornallanderson.com/
Site type: Professional Services
Design overview: Clean, easy navigation, designed to capture the eyes of businesses looking for brand strategists and the ability to build and integrate all key marketing and promo touch points via sharing of integrated approach (not isolated by function). Site uses a lot of pictures/imagery and with strong focus on social media engagement (twitter) and video and blog. It provides detail about services offered, clientele, portfolio of work, employees, Hornall Anderson Experience lab, blog and how to contact.
- Brand and marketing managers from companies like Microsoft and Starbucks looking for brand strategy, consumer engagement solutions, product packaging and product visual identification systems
- Destinations such as Madison Square Garden that are looking for design, brand, integrated marketing communications
- Companies like HTC in search of specific product marketing and communication solutions
- Food companies that are looking for packaging, integrated marcom solutions (e.g., Redhook, ASDA, Marmite)
Business/Site Goals: Solicit business. Critical to demonstrate that HA is in tune with design and marketing trends, cutting edge with technology and on top of Social and Digital Media solutions. Must demonstrate that they are the agency that can solve your problems and that they are successful problem solvers.
Social media integration: Web site provides links to several social media sites that are very active. Also have accounts on Tumblr, Pinterest and Be (but no links too these sites on their web site).