Go Fug Yourself

Site name and description: Go Fug Yourself critiques and parodies celebrities and fashion through daily posts. The two authors, Heather Cocks and Jessica Morgan, riff on photos of celebrities and encourage readers to respond in the comments sections.

URL: http://gofugyourself.com/

Type: Entertainment

Design Overview: A busy, crowded user experience with content down the center and advertising on the top, bottom and all sides. Top navigation includes “trending” topics and “hot right now” blog posts.

Audience: Women, 18-45, educated but with a sense of humor and snark.

Business Site/Goals: Generate revenue through advertising and build the brand of the bloggers.

Social Media Integration: There are small Facebook and Twitter links near the search bar in the top right and Facebook and Twitter widgets in the right sidebar.

Technologies Used: The site is hosted by Celebuzz, a member of BUZZMEDIA, ” the web’s fastest growing entertainment publisher.” It is run on WordPress and there is an RSS feed.

Team Members: Lisa and Dominique


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