Site Name and Description:
Zappos began by selling shoes, but much like Amazon, has expanded their business model to all sorts of consumer goods. They pride themselves on their stellar customer service, offering free shipping for both purchase and return, and an extremely liberal 365-day return policy. has gained a massive, loyal following since they were founded in 1999, in large part because of their use of the review model to virtually allow users to decide if a shoe will fit properly.


Type: ecommerce homepage

Design Overview:
This design is young and fresh, but still easy to navigate and read. Basic blue is livened up with bits of bright orange and acid green. Lots of navigational tools are on the primary page for searching or browsing by type of product, style, color, or size.

The audience appears to be younger people, primarily women, who would value ‘risk-free’ online shopping.

Business/Site Goals:
Generate revenue through sales.

Social media integration: Surprisingly, there is no obvious social media linkages on the page.

Technologies used:
Web site has numerous blogs ( and multiple RSS feeds; there is a shopping cart; the site uses PHP and javascript.

Team members:
Kat and Veronica


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: