Archive | June 2010

The Sting Is In The Tail

I just came across an article on Marketing VOX that discusses the growing social media backlash against BP. Citing a recent Social Media Influence (SMI) newsletter, the piece points out that, in the days before digital media, companies dealt with the highest rate of protest at the outset of an incident, and what followed was diminishing interest from the press and the general public. Now, in the age of rampant information-sharing, crises build momentum over time and fully ignite as they reach the long tail.

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When You Die, What Happens to Your Online Life?

After the birth of my son, I had to think about a whole bunch of things that I had never really considered before. One of those things was putting together a will and making plans in the case of my (or my husband’s) untimely death.

I recently started to wonder what will happen to my social network accounts when I pass away.  Read More…

The benefits of a well-designed blog

You know the refrain—content is king. Well, I say that if content is king, design is queen. After all, it is really the queen who tells the king what to do (right, ladies)? Having spent my morning and afternoon commutes for the past few weeks listening to a podcast on Eastern Roman Emperors, history certainly proves this to be the case (much like I’ve just proven myself to be a huge nerd). Read More…

Get Your Website a Favicon

If you want an extra personal touch to your website you should consider adding a Favicon. A favi what?…

An image speaks more than a thousand words, so this is how a Favicon looks like:

They also show up in your bookmarked sites, on the tabs in tabbed browsers, and as the icon for Internet shortcuts on your desktop. Read More…

Thoughts For Next Time

I’ve been thinking about the work we’ve done in the class this quarter and how we might restructure it for 2011. Initial thoughts (and questions) follow:

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Social Network Friending – Proceed With Caution

My brother’s bachelor party was in Las Vegas this weekend and as I could expect, there was pretty much a play by play of the whole trip documented on Facebook.  As his older sister, I can say that there were many details exposed which I really just didn’t need to know about!  It got me thinking – who else does he have as a friend on Facebook that also received hourly bachelor party updates?  My Mom has just learned how to use “The Facebook” as she calls it, so surely she saw the updates.  What about his co-workers?  Boss?  Future in-laws?  I love my brother, but something tells me he failed to remember that of his 500+ friends on Facebook, he may not have wanted ALL of them to get the dish on his last weekend as a bachelor. Read More…

SEO – Looking Forward

This last week we covered SEO and I have to admit that I am still a bit lost. I understand what they are and what they do. What I don’t understand is why you have to optimize your site/content for each search tool.  You would think that by now, 2010, that there would be a mash-up or API that allows you to create a master SEO list to feed into any search engine. In fact, as I write this blog post I’m sure that someone is already working on this very solution. And when they have it figured it out, I hope they also have a business plan in place and ready to go.  Because right now, I’m working on my own WordPress site and I would pay for a tool that allowed me to create my site and then just run a script that would take care of the SEO for me.  Oh, and I want to then be able to change the list before it goes live. Just to make sure that what is being sent out is what want the public to find.

PS: Rumor has it that MCDM is offering a SEO class in the Fall — can you guess which class I plan to take?