United Way

Site name and description:
Live United is the web site for United Way, which allows people to give, advocate or volunteer in support of the organization.The following description is from their Our Work page:
Advancing the Common Good: Creating Opportunities for a Better Life for All
Everyone deserves opportunities to have a good life: a quality education that leads to a stable job, enough income to support a family through retirement, and good health.
That’s why United Way’s work is focused on the building blocks for a good life:

  • Education – Helping Children and Youth Achieve Their Potential
  • Income – Promoting Financial Stability and Independence
  • Health – Improving People’s Health

URL:
http://liveunited.org/

Type:
Non-Profit

United Way Homepage

Screen capture from the United Way web site's homepage.

Design Overview:
The home site is framed by a dark blue back ground, and dark blue navigation, which is difficult to see, but below that is a nice feature space, easy to see buttons of Give, Advocate, and Volunteer. It’s clear what they want visitors to do, but it takes a little bit of digging to find out what the organization does. Scrolling down reveals more white space, text links, photos, a blog preview, and social media icons. Orange is their accent color, which works nicely with the white and dark royal blue.

Audience:
Appears to be teens, college students, teachers, parents, politicians, community groups, and corporate partners.

Business/Site Goals:
The ultimate goal of the site is to get visitors to volunteer, advocate, wear a “Live United” t-shirt, or, most importantly, to give a donation to support the goals of the organization. Those goals are to help individuals reach their potential through education, income generation, and improved health.

Support Our Work

Financial responsibility chart.

Social Media Integration:
The Live United team is doing basic social media, posting clever PSA’s to YouTube, and managing their blog, Facebook and Twitter. Subgroups such as Student United Way have their own Facebook pages.

Technologies Used:
The blog offers an RSS feed. They have an email sign up, and a donate page, which processes donations with one click.

Team Members:
Rachael and Ting

Reviews:

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Trackbacks / Pingbacks

  1. Session 5 : Personas and Audience Analysis « COM585 - 9 November 2011

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