Site Name and Description:
LA Weekly is the definitive source of information for news, music, movies, restaurants, reviews, and events in Los Angeles.
Its design simulates a print tabloid, although the information isn’t related to a tabloid format.
Navigation is quite easy since each section is well-identifiable , organized and it is possible to reach a particular section directly through the scroll-down directory provided by the main section located on top of each page.
Also, each section’s blogs could be either find inside the section tab or on the Blogs section on the front page which avoid the hassle of going through a whole section just to find that particular piece of information.
The audience is educated people, hipsters, between 25 and 50 years old interested or literate in art and culture. They are visiting this site to find information on the latest happenings entertainment-wise occurring in LA from week to week, from exhibition openings to night clubs and restaurants. To find out about the “in” places to be at.
We believe their goal, business wise, is to create the best entertainment/arts calendar in the city of LA, and that way also engage people and readers as a virtual community, where they share the same interests.
Ads space in print and online- Ad section available for users who actively seek ad placement in print- promotes local businesses, and digital local communities.
Social Media Integration:
- Features: Twitter feed and Blog Roll
Samantha and Mariana
Reviews and Analyses:
The interface let’s one find the information needed because of how it is divided into sections and subsections, whether one is familiar to the webpage or not, read, comment.
Design is quite visual although balanced in between images and text; dynamic, with lots of big size images rolling, bars, and colors that define each story on the front page and each section