Web Site Genre Analysis

To be done in pairs (same pair as assignment 1). List your pages here.



Pick one genre for in-depth aesthetic (competitive) analysis. Use the site that you selected as well as at least two sites from other students. What are the similarities in visual design? What are the differences? How effective is the visual design? Develop at least one scenario to test the design, which must include who you have determined is the audience segment; what constitutes “success”? Give evidence for your judgment.

On the course blog, create a page for this assignment; the parent page is this page. Analyze each website; link your page to this summary page.

Once you have the data, then think about how to best present the results. At a minimum, each of the three sites needs:

  • Org name, URL, home page screen shot
  • Scenario
  • Analytical summary, including “do-s” and “don’t-s”

Due 6 pm Wednesday, 21 November


  • 50 points : all components present, no typos/grammar errors, demonstrates creative thought and initiative (beyond bare bones answering of questions)
  • 45 points : all components present, minimal errors, average response to questions
  • 40 points : missing components or major errors or below-average response to questions
  • 35 points : missing components and major errors or below-average response to questions


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: