Site name and description: ModCloth is an e-tailer offering small/indie designer fashions and vintage clothing and accessories for women. In their own words: “Independent designers for distinctively daring, uniquely ‘you’ items!” They also encourage customer engagement via product reviews, a “style exchange” — group photo sharing via Flickr, and their “Be the Buyer” program, where customers can vote and comment on potential new items.


Type: ecommerce

Design Overview: Their design is simple yet feminine and playful, and easy to navigate. Important customer information (shipping, return policy) is easy to find and static on all pages. Their homepage offers a rotating slide show featuring new styles, themes and collections.

Audience: Style-conscious women 18-40 interested in affordable and vintage fashions, from small or independent designers.

Business/Site Goals: Showcase and support new, independent designers, make money through the sale of clothing and accessories, cultivate community with their customers.

Social media integration:
Their website features a WordPress hosted blog, as well as a blog roll, snapshots of recent tweets, and easy tools for customers to share items/experiences via Facebook, Twitter, YouTube and Polyvore.

The blog is also connected to Tumblr, and features a blog roll and recent tweets.

Technologies used:
WordPress blog and RSS, shopping cart.

Team members:
Dominique and Lisa


Trackbacks / Pingbacks

  1. Session 5 : Personas and Audience Analysis « COM585 - 9 November 2011

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: