Site Name and Description:
Krochet Kids is a non profit oranization that sells hats to empower people to rise above poverty.
Their mission: To create sustainable economic development programs that support holistic growth of individuals and communities within developing nations. To inspire the knowledge of a generation about their ability to bring change to a world that is in need.
Both the business and site goals are to 1. Sell merchandise, 2. fundraise through donations and purchases, 3. Spread the word about the organization, 4. Strengthen brand awareness and broaden community.
Social Media Integration:
Team Members: Samantha and Mariana
Reviews and Analyses:
Each section also has a scroll-down menu linked to subsections, whether e-commerce style or related to the projects they are working on at the moment.
Krochet Kids displays a strong brand image to persuade consumers who are brand conscious to be a part of the movement, proceeds would not be as abundant without strong brand management- ex twitpic tuesdays– displaying consumers with their trendy new hats.