Site name and description

Hulu is a website that offers ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, CBS, Nickelodeon, and many other networks and studios. Hulu videos are currently offered only to users in Japan and the United States and its overseas territories. Hulu provides video in Flash Video format, including many films and shows that are available in 288p, 360p, 480p, and in some cases, 720p HD.

Site URL

Site type


Homepage screenshot

Design overview

The homepage enables the users a fairly easy way to browse and discover more content. Besides the featuring shows section on the top of the homepage, as users scroll down, the content shows up by different categories which are the most popular ones lately and recommendations based on users’ history records. It made great effort to drive people’s attention to dig out more new content in order to drive more traffic and keep the current users.

Audience (your deduction)

The audience of Hulu would be TV shows and episodes heavy-viewers, especially those who prefer to watch clips online because of no time and location limitation as well as the available customized content.

Business/Site Goals (your deduction)

It dedicates to providing premium videos for people to enjoy anytime and anywhere in the way they like. It also attempts to attractive more advertisers and content providers by enabling them to reach the target customers more efficiently and creatively.

Social media integration

The website contains Facebook social plugin for users to share the videos and comments. Beneath each of the clips there are a couple of social media sharing buttons and a Facebook like button. Users can also RSS its blog and share contents.

Technologies used (your deduction)

The site uses CSS and JavaScript to layout its web pages, and it powers the video and controls through the Flash player and browser on your computer. When you request a video, Hulu sends it to you it as a Flash format streaming video file (FLV) along with the video player and the sponsors’ advertisements.

Team members


Reviews or analyses of the site

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