The Key to Viral Success

Those of us in MCDM are no stranger to the fact that social media has dramatically made waves in the marketing realm. In today’s Web 2.0 world of information sharing, interoperability, user-centered design, and collaboration, the way in which brands and consumers interact follows a different model. Brands now face the challenge of creating digital material that is not only clever but clever enough for viewers to want to share the material with those in their social networks and then actually convert views into sales. So, how exactly does one go about creating something viral?

America.gov – Government Website

Name: America.gov

URL: http://www.america.gov/

Audience: Foreign opinion makers, US Embassies and consulates in more than 140 countries worldwide.

Business/Site Goals: America.gov is produced by U.S. Department of State’s Bureau of International Information Programs (IIP) to engages international audiences on issues of foreign policy, society and values to help create an environment receptive to U.S. national interests. IIP provides content to be published in English, Arabic, Chinese, French, Persian, Russian, and Spanish.

Technologies Used: html, WordPress, CSS, Photoshop, Social Media (Facebook, Twitter), YouTube, Flickr.

America.gov Screenshot