Google Webmaster Tools
Google Webmaster Tools assists webmasters to better understand how Google interacts with their website and obtain valuable information about their search engine ranking position (SERPs). Using Webmaster Tools will not guarantee a listing on the first page of a Google search, but it can help you identify issues that, if addressed appropriately, can help your site perform better in search results.
With over 900,000,000 estimated unique visitors, Google is the dominate search engine preference. Google Webmaster Tools is an important SEO tool that allows users to get Google’s view of their sites, diagnose problems, view link and query traffic, and create XML sitemaps. New features like sitelink customization, preferred domain name, enhanced image search, and malware notification makes SEO more accommodating for beginning website creators.