Google AdWords is Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD$28 billion in 2010.
No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program. With AdWords, advertisers can choose where the ad appears, set a budget that’s comfortable for them (there’s no minimum spending commitment), and easily measure the impact of the ad.
AdWords offers pay-per-click, i.e., cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.