Google AdWords is Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD$28 billion in 2010.
No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program. With AdWords, advertisers can choose where the ad appears, set a budget that’s comfortable for them (there’s no minimum spending commitment), and easily measure the impact of the ad.
AdWords offers pay-per-click, i.e., cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Google Webmaster Tools assists webmasters to better understand how Google interacts with their website and obtain valuable information about their search engine ranking position (SERPs). Using Webmaster Tools will not guarantee a listing on the first page of a Google search, but it can help you identify issues that, if addressed appropriately, can help your site perform better in search results.
With over 900,000,000 estimated unique visitors, Google is the dominate search engine preference. Google Webmaster Tools is an important SEO tool that allows users to get Google’s view of their sites, diagnose problems, view link and query traffic, and create XML sitemaps. New features like sitelink customization, preferred domain name, enhanced image search, and malware notification makes SEO more accommodating for beginning website creators.