Going Mobile?

Last week, I wrote a post about changing the way we think about our traditional job hunt methods and considering creating a professional website to increase our chances in landing the next big job. Leveraging social media and inserting key words for search engine optimization are also great ways to boost “findability” which we discussed in class recently.

However, as technology continues to rapidly evolve, and Global mobile statistics continue to be on the rise, it’s important to stay up to date on current advancements and trends

Before you ask yourself the question; why mobile, think about these US-based student stats for a minute:

Source: College Students and Technology Report (July 19, 2011)

  • When it comes to accessing the internet on a mobile device such as a laptop or cell phone: 92% of undergraduate students go online wirelessly vs. 88% of graduate students.
  • Young adults (students and non-students alike) own a wide range of gadgets at high rates compared with the overall adult population
  • College students are much more likely than the overall cell owner population to use the internet on their mobile phones, although all young adults do this at a relatively high rate (41%) regardless of student status (61% 18-24 non-students, 63% undergrads, and 52% grad students).

In short, more and more potential customers are using the Web via their smartphones or mobile devices. So, as students, I suggest that going mobile should be something we think about down the road as part of our website “future plan” beyond this quarter. Just keep in mind that the experience may be frustrating to consumers if not executed properly.

Businesses on the other hand, should make it a priority to create a mobile friendly website so as not to miss out on potential customers and to get an advantage over your competitors. There are many companies that can help business owners in this such as Willetts Web Design which develops mobile friendly websites that provide a great user experience, and convert those users into happy customers! It can even be accomplished on existing websites. Once a mobile website is in place, a feature will be added to the existing homepage which detects what type of device a visitor is using. If it’s a laptop or computer, then the regular website will be displayed. If a visitor is on their smart phone, then the mobile version of the website will automatically be displayed for as little as at $650 to start with.

 

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