How, exactly, does one build a following?
There are any number of “how-to” websites about gaining blog readers. They all seem to come back to the same answer: write good content. Even better if you can write good content about a subject that others are passionate about, and spark a discussion. Problogger has a page with some tips for how to get that good content out there, as well as what form that content might best take, as does WPwebhost. So much more complicated than “if you write it, they will come,” but I suppose that’s why we’re here in the first place.