Archive | 31 May 2010

Presentation is Everything

My friend Dr. Phibes has a hilarious story about a ghost that stole his sunglasses. After tearing about the house in search, the sunglasses reappeared weeks later. However, they weren’t just found in a suitcase or a bag, according to the good doctor, they were “presented” on a shelf by his front door. This presentation left no room for interpretation: the shades were back and the ghost was making sure Phibes knew it.

Effective presentation, like this, aids comprehension and can ensure an idea or concept is absorbed. Read More…

Search will never be obsolete.

This week’s class theme, SEO, made me think of  a blog post my boss mentioned the other day; the premise was that social media is making search engines obsolete. I googled the idea, and came across a post that may or may not be the one he referenced, but is nevertheless thought-provoking.

This post, Will social media render search engines obsolete? from digitallikeness claims that with so much information available, “the challenge to effective information gathering online is no longer search, it’s filter.” Twitter and other social sites allow us to turn to our friends and acquaintances for information, the way we did before the internet. Read More…