Archive | 24 May 2010

A Bit of Information Technology Transformation

One of the worlds largest corporations in 2007 said to its new Chief Executive Officer, “Come up with a new strategy and restore our revenue growth across the company, refocus the behavior of the company around high performance and accountability, and reduce the stifling complexity of the organization.” One person, as part of the new executive team, had a vast knowledge base in information technology and decided to take a look internally at the company’s IT structure. Wow, like the company’s body type, he found IT to be bloated, passive, unfocused and unconcerned with performance and accountability. What took place is a storyline right from Communications Strategy 101. Read More…

Northwest Harvest: competitive re-analysis

My task on the Northwest Harvest website is to find out how to serve food in the kitchen, because I like to cook. I go to the lime green ‘volunteer’ tab in the header; all of the tabs are color delineated for easy distinction. I click on the ‘volunteer’ option. Read More…

Retake on Competitive Analysis: Homestead Community Land Trust

 URL: www.homesteadclt.org

Taking a second look at this site is different for me since in my initial analysis I was looking at collecting design/layout elements and basic facts. Now I’m taking a look to accomplish the following Read More…

Crowdsourcing – The New Marketing Department

Who needs a marketing department when fans can be outsourced for free (ish)? Major brands are finding that the most valuable insight comes directly from their customers and therefore are reaching out accordingly. This outreach process, also known as crowdsourcing, enlists the help of the consumer to accomplish a set of goals for a given organization. Big brands are realizing that they can benefit enormously from utilizing the huge pools of talent and imagination that exist within their customer base, rather than limiting themselves to professionals. Read More…