Archive | 18 May 2010

Facebook adds insult to injury

Up until now I’ve been a lurker relative to the Facebook privacy controversy— happy to read all the commentaries, but not too motivated to jump in with my own point of view.  Until now.  Apparently, Facebook has decided they need to do something to address the growing criticism of Open Graph.  But instead of saying “hey, maybe we mis-understood our customers’  privacy sensitivities” they instead decided to position Facebook customers as confused and in need of a “simpler solution”.

Tim Sparapani, Facebook’s chief of public policy, said in a radio interview today that, in response to apparent frustration and confusion around privacy options,  “We are going to be providing options for users who want simplistic bands of privacy that they can choose from and I think we will see that in the next couple of weeks.”

Simple solutions and choice are good.  But it’s clear, based on the interview that FB is in major spin mode.  According to Sparapani the new privacy policy is simply intended to  allow people to “broaden their online identity”.  Sparapani goes on to suggest that FB should be thought of as “an extraordinary gift to the public because it has allowed every website to be customized and individualized for people”.  Hmm.

Admittedly, I am not a huge user of Facebook – it seems to require more time and attention than I have to give at the moment.  But after seeing this interview with Sparapani, I am even less inclined.  Any company that responds to trust concerns by saying “hey we’re a gift” instead of “we need to do a better job of listening to our customers” is not one I’m much interested in supporting.  Seems like a good opportunity for the FB alternative crowd.

Choosing The Right Colors For Your Target

One of the most important and fun stages in creating a website is defining the color palette. As in every other part of web design, the choice of colors should be target-centric. This is, once your target strategy is defined you are ready to explore color combination that work best on communicating the message to your target.

The selection of colors in a website can either engage your audience to continue browsing and connect with the goal of the website, or just leave it after a few seconds. For perspective, researcher Joe Hallock, has shown that colors preference vary by gender and age. Even some social paradigm change regarding color preference by gender, while most people might think pink is the favorite color for females, the #1 preference for both genders go to Blue (Females 35% and Males 57%), followed by Purple for Females (23%) and Green for Males (14%). Read More…

Storyboarding Tips: Step by Step

Storyboarding is an essential component toward a streamlined web design process. In essence, the storyboard is the blueprint for your website. This simple sketch and pre-development exercise will greatly reduce the amount of time and energy spent on your actual development process.

According to the website WebHostDesignPost.com the goal of your storyboard should be to create a design that is unique yet simple. Your website should be fresh and intriguing but also user-friendly. In another recently posted article titled Tips on Programming Your Website after Storyboarding, there are a few basic website components to keep in mind when designing your layout. Basically, the most successful designs fall into one of two layout categories: single column and double column. According to the tips site the header and footer is also a must. Once you have decided on these framing features you can start working on the content and graphics that will be added.

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How Do You Know You Can Trust Online Sources?

From the design perspective, how do you know if a site has authority?  What are the traits that we are looking for in determining if a site is ‘fit’ or if it’s a web service that you should avoid?  I’m thinking about this from the perspective Read More…

Yahoo + Associated Content: What Does It Mean?

Today (May 18, 2010), Yahoo purchased Associated Content, which is an online content developer and distributor that depends on thousands of paid freelance content creators to write and develop content on various topics, with an emphasis on how-to’s. The content is offered in a variety of forms of digital media such as videos, audio, articles, tutorials and photos.  It is a search engine just like Google, or Yahoo, but with the feel of a blog.
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Color me impressed

Color is not my forte, nor is it that of many amateur web designers– last month’s Geocities-izer meme is a reminder of what happens when color gets in the hands of the wrong people. The webmonkey tool is really nifty, but doesn’t do much in the way of letting me know which hues complement and which clash.

So, I’ve been doing a little research as to how to maximize my blog’s aesthetics while minimizing the desire to throw all of my favorite tones onto a screen and let them duke it out. Here are three sites that I hope to use in the next stages of designing my blog. Read More…