Entertainment Website Genre Analysis
Entertainment Websites are probably the most essential websites for incorporating the latest Web 2.0 and even 3.0 capabilities. Most entertainment sites have video, slideshows and other animations that can’t be affected by slow streams or heavy coding not allowing for the website to appear seamless.
The Nikon Festival site has a great design that really accents the Nikon brand. From a marketing perspective, the Nikon yellow gives a great branding color as well as a great accent to the black background and black text. The contrast of those two colors give a boldness to the text and the videos, especially the color and vibrancy of the quality of the videos themselves. This is important when displaying videos trying to portray the brand that shoots those videos. The downside with these videos is that they loose quality when viewing them fullscreen. The once gorgeous and crisp videos turn slightly pixelated and definitely lower resolution. I was surprised to see this loss of quality coming from a huge brand like Nikon but then again, they are pretty new to the Video frontier. This could be remedied for the next years festival. If I were submitting my video, I would want to make sure that the quality came through in fullscreen because that is the whole point of this site. To show the impeccable quality of these DSLR cameras that can shoot video as well as still.
HULU website has built a solid site for themselves, all with the ease of the usability and design blending seamlessly. The constant transition and update of the latest videos engages the repeated visitor each time that they return. The slideshow on each page reminds the visitor of how to use the site. There is repetitiveness which is important when trying to attract a variety of users from all sorts of technology acclimations. Tagging and navigation of this site has far exceeded any other site that I will be analyzing. There are the similar videos bar below each show that you watch, and even tags that can help search through the numerous videos available. Although, the tagging system could use some help. Still it is a constant engagement site for the viewer. Each page offers the viewer another direction to proceed that keep them on the site longer and have their page views be higher. This is great analytic strategy.
HBO has recently re-vamped their site to make entertainment the way it should be: Fullscreen. The home page starts off with the site having each series or program having a full page screen shot. This to me is an excellent design choice. High quality images of the show not only displays the quality of the channel, HBO, but also gets the viewer excited to actually watch the upcoming show, and even purchase the channel.
SOCIAL MEDIA In all sites, social media should be a huge part of the website. It should be recognizable, easy to find and above all an option to share and ping to the visitors own social media pages. Below are a few examples of each website that I have analyzed above. Most of them integrate social media but not in a way that makes my life easier to share this information. Nikon Festival had very little integration even though their tag line was 140 characters or less. The only space for the social media icons were all the way on the bottom with the footer. Not really noticeable. They had a streaming of festival tweets that are incorporated on each page of the site but overall not really as engaging in social medial Pandora had a share button that opened up to twitter, facebook and email links but I was unsuccessful in sharing. Apparently I have some strict pop up blockers that was limiting me to share songs on facebook. But why is it that I am able to use the share button successfully on all other sites? This would be an issue for me…. As far as HBO and HULU, well there is no social media integration. I imagine that is for protection and copyright issues of the programs themselves. But why wouldn’t they want to be promoted on other internet portals?