Nordstrom Design Review

Nordstrom dot com home page

The design for the Nordstrom site reflects the company’s brand. It’s tasteful, restrained and elegant. It’s also a little boring. I would expect the site of a fashion retailer to have a little more visual flair. From the photos to the color palette, it’s all a little too neutral.

Nordstrom’s print catalogs have a lot more fun with typography and color, and the photography showcases the items so that you really want them.

Visual design grade: B


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