Government – Census 2010

http://2010.census.gov/2010census/

The U.S. Census has a unique feature which immediately works in selecting a language. This is effective in the videos which are provided to effectively explain the US Census 2010 process and what actions are necessary by a visitor. Flash video was an excellent method in bringing information as simplistic as possible. Design is powerful, personalized, has a header which supplies details for engagement. In depth pages with a design for the inclusion of local, state and federal government census data and results. The stories off the front page draw an individual into the site and encourage action.

Audience: general public and those wanting information on the US Census. Many details are included in an easy to find fashion with and interactive design to associate with information searches.

Business goals: this site is more of the public service / government and urges participation in the US Census activities.

Technologies: CSS, Flash video, HTML, RSS, widgets connectivity.  Video is well placed and engaging action.

Similarities to others: Video story elements and website presence, color emphasis of font selections, breadcrumb trails are designed for each specifically with schemes of the websites.

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