Eye-Fi Design Review

Screenshot of home page of Eye Fi website

With quirky icons on the home page, splashy color photos, and an orange, green and white color scheme, the Eye-Fi site feels modern and energetic, which befits a company that sells innovative photo memory cards. It’s easy to get around, and my eye knows where to go because of ample white space.

The generic graphics on landing pages that don’t relate to content are distracting. For example, the products landing page has artwork of man and woman walking on a beach.

Screen shot of Eye Fi products page

And the how it works landing page features a man and woman jumping in the air with a ferris wheel in the background.

Eye Fi how it works page

Visual design grade: A-

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