Entertainment: ESPN

Link: http://espn.go.com

ESPN, or Entertainment Sports Programming Network, is a cable television network dedicated to broadcasting and producing sports-related programming. The name, ESPN, has one the acclaim of basically being synonymous with sports. The network is a collaborative effort by Walt Disney (through ABC) and media conglomerate Hearst. The company is the leading cable sports broadcaster, reaching over 100 million US viewers per month with its suite of 24-hour sports networks including ESPN, ESPN2, and ESPN Classic. In addition to providing live sporting events, programming is also devoted to news and analysis.

The ESPN website itself is one of the most popular sports sites on the Internet. Beyond providing sports coverage and headlining news, the site also offers video content, fantasy sports leagues, blogging, social networking abilities, and more. The robust amount of offerings meetings the needs of even the most diehard of sports fans.

Like many entertainment sites, EPSN utilizes static top level navigation and a large, screen dominating, banner image on the homepage. From here, users can choose navigate themselves through the site based on sports genre (NFL, MLB, NBA, NHL, College Football & Basketball, NASCAR, and Soccer or categories of information (All Sports, Commentary, Page 2, Fantasy, Video, Sports Nation, Cities, and The Life). Similar to Hulu and other sites of the similar genre, the ESPN site also offers a static, predicting search bar along the top level navigation to help users shortcut to their desired content. Signing into a more customized version of the site also occurs at the top of the page, a feature that is also common on many of the entertainment sites.

The opening design aesthetically pleases the sports eyes with its large image and consistent use of the colors red, black, grey and white. Good use of negative space helps to keep the design from looking over cluttered as many sites do when they provide users with large amounts of offerings.


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