Planned Parenthood Analysis
Planned Parenthood is an international institution dedicated to the education of men and women on sexual and reproductive health as well as helping them to make informed family decisions. Planned Parenthood is a national umbrella overseeing smaller regional organizations, such as Planned Parenthood of the Columbia Willamette.
Planned Parenthood’s national website is hybrid of education and fundraising. That said the primary purpose of the site is to educate PP’s target audience of younger women and men with moderate to low income. Educational topics take up the primary real estate of the home page and all sub pages but, consistent throughout, are also opportunities to donate.
Visitors can also learn how to become politically involved through volunteer and donations. However, this sub task does not take away from the primary site. If one is interested in “taking action” they are redirected to a separate site and must double opt-in so visitors are sure they want to proceed.
Unlike the People for Puget Sound website, PP uses a modern color pallet throughout and action oriented icons making it very clear where/what to click. Navigation is simple to follow and represented on all pages.
In essence, this site is well designed for the end user. It is easy to navigate and drop down menus allow you to move ahead if you know what you are looking for. Many visitors are likely interested in just donating and the opportunity to do so is clearly visible enabling action to be taken without needing search. In addition, the site is offered with a Spanish language option – further making it user friendly.
The Planned Parenthood site is an excellent example of integrated design, function and business goals.