More Tools: SEO, Social Media Guide and Firebug
With all the ‘stuff’ from Sunday’s workshop, I thought that I’d put a few more tools that do a pretty good job of explaining more ‘stuff.’ And I say a pretty good job explaining stuff, because it was written for photographers.
Full disclosure: I am a customer of Photoshelter.com. However, I do not receive preferential treatment because for promoting their guides or for being a swell guy.
Photoshelter is a ‘bulletproof’ online image archive. They provide hosting for websites and are big fans of WordPress. The provide WordPress and archive integration for purveyors of images. They were among the first, that I heard, to steer photographers away from Flash-based websites. In that spirit they put together the SEO Cookbook (http://www.photoshelter.com/mkt/seo-kit-for-photographers), Google Analytics for Photographers (http://www.photoshelter.com/mkt/google-analytics-for-photographers) and, more recently, Social Media for Photographers (http://www.photoshelter.com/mkt/research/social-media-for-photographers). They are free to all, though you must sacrifice an email address. Photoshelter pitches their services, though it is not overwhelming and it is not necessary to purchase Photoshelter services to implement their ideas for SEO optimization and social media marketing. While the content of the guides is explicitly aimed at photographers, I have heard of other non-photographers using the guides.
The Social Media for Photographers guides is helpful, because it has a widget/tool guide for Facebook, LinkedIn and Twitter (They only address Facebook, LinkedIn and Twitter). Some of the information is pretty basic. Overall the guides are pretty nice because they put many of the questions I had in the one guide. I’m sure there are others out there and I’m sure there are others that offer a bit more, but they are a good start for those learning and for clients to get the basics.
Another tool worth checking out is Firebug (http://getfirebug.com/). It is a plug-in for Firefox that I have found pretty handy for figuring out code (including stylesheets attributions) for a particular page.
Another nice tool to find out where your site ends up for certain searches is Rank Checker (http://tools.seobook.com/firefox/rank-checker/). It searches Bing, Google and Yahoo.