Rotten Tomatoes: Entertainment
Name: Rotten Tomatoes
Site Description: Rotten Tomatoes is famous for writing reviews about movies coming out while providing comical commentary. This website gives the viewer information about upcoming movies as well as providing a blog and online community where viewer created content can be posted. Viewers can also see exclusive interviews conducted by the critics at Rotten Tomatoes, find movies schedules, read about celebrities and watch trailer clips and extras.
Audience: Those who are most likely to pay attention to this website are avid movie buffs and people who enjoy participating in discussion about pop-culture.
Business/Site Goals: The purpose of this website is to promote newly released movies, provide reviews from credible movie critics and to also create an online community revolving around the film industry. It’s evident that this website’s goal is to be the #1 website for movie reviews.