About: People.com is an online resource for individuals looking for updates on celebrity gossip, fashion, pop culture, media events, etc. Some of the users have weekly subscriptions to the magazine, and some rely solely on the site for their updates. The site is interactive, offering visitors opportunities to view pictures, play games, take quizzes, etc.
Audience: Individuals who love celebrity gossip, human interest stories, fashion tips, book/movie reviews and pop culture in general. Demographic skews female ages 18-50.
Business/Site Goals: To increase viewership and attract advertisers looking to reach a wide audience. The site also looks to increase purchases/subscriptions to its publication by providing just enough content to lure readers to the site, yet leaving out details that can only be obtained by getting the actual magazine.
Technologies Used: CSS, Flash, HTML Javacript, RSS, ShareThis Widget, xHTML