Mod Cloth: e-commerce
Name: Mod Cloth
Site Description: Mod Cloth is an online vintage and retro clothing, accessory and decor retailer with social media elements incorporated into the website to make for a unique and social online shopping experience. Shoppers are also encouraged to provide feed back about their shopping experience and vintage finds on Mod Cloth’s blog as well as writing product reviews. The website serves as a hub for an online community of vintage shoppers who like to share their finds with one another. Shoppers can choose from a variety of vintage and retro buys including clothes, shoes, accessories, furniture, electronics and books.
Audience: Women who are shop on this website are most likely avid vintage shoppers who look at vintage shopping as a hobby and participate in social media and blogging. Women who shop on this website might also shop on eBay, Goodwill and other second hand thrift and consignment stores.
Business/Site Goals: This website was started by two people who are passionate about vintage and retro clothing, so naturally, this website is heavily focused on providing a platform for an online community of like-minded people, while also providing a unique shopping experience and ROI.