About: Groupon offers one deal a day to local US markets. Users have the opportunity to buy these daily Groupons which offer services and products for local businesses at a discounted rate.
Audience: Average user is about 18-35, both male and female. Groupon is popular with students and any other individuals on a budget looking for a good deal.
Business/Site Goals: To offer compelling deals that entice site visitors to make a purchase (there is a minimum necessary for the deal to actually go through). To create loyal users who serve as brand evangelists by promoting the site through word of mouth (Groupon offers referral incentives). The higher the success rate, the easier it is to get other local businesses on board.