Site description: This site sells the Eye-Fi card, which is a memory card that has built-in Wi-Fi and allows you to transfer videos and photos using your wireless network.
Audience: I think the main audience for this site is people who take a lot photos and video and need/want to share their media with a lot of different people. This could be amateurs or professionals, but essentially heavy visual media creators. Also, this site is probably geared toward people who are comfortable with technology and are interested in the latest and greatest developments.
Business/Site Goals: The goal is to sell as much product as possible (obviously). The site is also geared toward telling the Eye-Fi story. While I saw some user profiles, it doesn’t look like there is a lot of energy being put toward building a community of Eye-Fi users.
Technologies Used: HTML, CSS, PHP and MySQL.