Etsy – ecommerce
Description: E-bay for the artistic. Originally intended to be a marketplace for homey hand-made goods, Etsy has grown to include a more varied set of merchants- small scale crafts people (lower volume/home operation), larger scale (may also sell goods in retail shops) and purveyors of vintage goods.
Audience: Shoppers interested in unique home decor, clothing and accessories (among other items)
Goals: Provide a marketplace that connects crafts people with interested buyers