Pacific Northwest Ballet – Non-Profit Site
Pacific Northwest Ballet is the region’s most prominent ballet company, with a strong national reputation. Its website promotes its performances and provides content about its ballets and offerings. Those engaged and interested in the arts, including ballet, are the primary audience; this includes making it easier for PNB devotees to get information more easily. Also, typically the arts audience is educated, affluent and female, and those traits likely are considered in the approach of the online presence. The site aims to convey PNB’s reputation, but also to sell tickets, subscriber packages and engender donations.