Nordstrom – E-Commerce Web Site

Site Name: Nordstrom

URL: http://shop.nordstrom.com

Site Description: The site is the online iteration for one of the nation’s largest upscale retailers. The company focuses on high-end apparel, accessories, cosmetics, fragrances, handbags, and shoes.

Audience: Brand-conscious, upper-middle to upper class men and women

Business/ Site Goals: To generate revenue through additional online sales

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