Site description: The site is a cheerful mix of photos and links. There is a scrolling list of recent changes, with a blog integrated into the homepage.
Audience: Women in their mid-30s and above, which is typical of cooking-related sites.
Business/Site Goals: The site aims to be a resource for all things cooking-related. They make their money through advertising.
Technologies used: Webpage with a WordPress blog integrated into it, Twitter, Facebook, RSS