Media: Foodista

URL: http://www.foodista.com

Site description: The site is a cheerful mix of photos and links. There is a scrolling list of recent changes, with a blog integrated into the homepage.

Audience: Women in their mid-30s and above, which is typical of cooking-related sites.

Business/Site Goals: The site aims to be a resource for all things cooking-related. They make their money through advertising.

Technologies used: Webpage with a WordPress blog integrated into it, Twitter, Facebook, RSS

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