Entertainment: MacGruber

URL: http://www.macgruber.com

Site description: The homepage features a large ad for the movie, with the main character standing against a background of fire. There are a variety of links above it connecting the user to other areas of the site, which are not related to the movie at all. It’s actually pretty confusing; the URL unexpectedly directs to another site, so clicking on these links does not provide what the user might expect. The actually relevant links are imbedded in the image and not very prominent.

Audience: fans of Saturday Night Live (since it is a spin-off of a sketch), males in the 18-35 age range.

Business/Site Goals: The goal is to promote the movie MacGruber and thus get more people into theaters.

Technologies used: Flash? Twitter, Facebook


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