Site description: The design has a hip, youthful, feminine vibe; the homepage is clean, with links to different categories and shops.
Audience: The audience appears to be artsy women in their late 20’s to early 40’s, based on the design.
Business/Site Goals: Etsy is a site that connects craftspeople with potential buyers. The outward goal of this site is to serve as a hub between the artisans and people looking to buy their wares, though the underlying goal is to make money.
Technologies used: webpage with a blog and shopping capabilities, RSS, PHP (according to their developer section)