Largest subscription streaming site for movies and TV shows via the internet and/or for mail order of DVDs. Based on a multi-level membership model, subscribers have can gain instant access a subset of video content by streaming directly to TV or PC. A wider variety of video content is available via DVD. Their “no late fee” policy challenged the business model of brick and mortar video rental chains. And Like Amazon, Netflix is considered one of the first sites to promote customer reviews thus creating value-added content that eventually informed the Netflix “recommendation engine”.
Audience: All US residents that can receive streamed content or have a mailing address + a TV or PC w/ DVD player
Site Goals: To maximize subscription sales, demonstrate breadth of content library vis a vis competitors, encourage USG