Planned Parenthood – Non-Profit
Planned Parenthood is a well known non-profit whose mission is to educate men and women on sexual and reproductive health as well as help them to make informed family decisions.
The goal of the site is a hybrid of education and fundraising. They want visitors of their site to learn as much as they can about their personal health but they are also looking for donations and volunteers. While fundraising and volunteer activities are featured on the site, most content is for the target audience: younger women and men with moderate to low income.