HBO – Entertainment
While HBO started as a movie channel, today it is probably best known for its two decades of original series. As a pay site it is unlimited in the type of content it can produce and often select risky subject matter.
The goal of the site is to inform and keep in touch with its audience. Viewers are able to find out more about what they are watching and see clips from other shows HBO would like them to consider. As an avid fan of several HBO series I’ve always appreciated how in-depth they go with each program’s presence on the site. The target audience is movie buffs and avid TV watchers with more refined tastes, most likely college educated women and men.