Blue Fly – eCommerce
Blue Fly is a fashion seller offering designer pieces at discounted prices. The site claims to be for the fashion obsessed and is mostly targeted at women with a moderate to high amount of disposable income.
Blue Fly navigates well and features cool pop-out images to get a closer look at the offering. And allows a reasonable amount of searching/querying without being over the top and affecting its aesthetic. The goal of the site it is to sell clothing and accessories but also to provide a boutique-ey experience to ensure buyers will return.